The folks over at LaSenza are making sure that you have the breast best Christmas ever. They have assembled Seven lingerie models with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a Merry Christmas!!

The newest member of the Sugababes, Jade Ewen is the new face of Miss Ultimo. The former Eurovision singer replaced Keisha Buchanan in the Sugababes and now she replaces Peaches Geldof as the face of Miss Ultimo. If she keeps this up, I think her next career progression will be "Jade Ewen replaces David Cameron" and becomes first female Prime Minister!!

More photos of Jade Ewen in the Miss Ultimo Campaign are after the jump.

Over the past few months Myla and Next models have travelled across the UK to find the perfect girl that embodies everything that is beautifully sexy. Tracie Bestford from the New Faces division at Next Models said, "The search has taken us to Manchester, Edinburgh, Leeds and London and we have seen hundreds of girls at castings and received a multitude of online submissions".

Myla have whittled down the entrants to 5 lucky girls. After which, the finalists, from around the UK will come to London to do a test shoot with Next. Myla's PR Manager, Melanie Hughes revealed that the winner will be announced at the exclusive Myla 10th anniversary party scheduled to take place in November. The lucky winner will star in a Myla photoshoot, receive £500 worth of Myla lingerie and be represented by Next Models.

AussieBum' new bulge enhancing underwear intend to revolutionize men’s underwear in the same way that the WonderBra reinvented the bra. The new AussieBum Wonderjock Pro gives men a lift in the pants department without the use of rings, strings or padding. I just got sent the new promotional pictures for the new underwear and as they say pictures speak louder than words.

AussieBum founder, Sean Ashby comments, “The AussieBum WONDERJOCK technology revolutionised the way men perceive themselves in underwear. Technological advances in fabric development and structure means that the AussieBum WONDERJOCK Pro is made from the most luxurious cotton available. The underwear is even more comfortable and combined with the advanced technology offers even more support. We simply deliver what the confident men of the world want – AussieBum WJ Pro”.

The WonderJock Pro will be available at Selfridges from, October 26th and at Harrod's from November.

Now celebrating a decade as one of the UK’s leading luxury lingerie brands, Myla has teamed up with Next Model Management to launch a nationwide search to find the perfect girl to embody everything that is beautifully sexy.

Next model agents will be scouting at locations across the country on the dates below, including the Myla Westfield London boutique on Saturday 16th October. So if you think you have what it takes, dress simply, keep make up to a minimum and head down to Westfields.

All casting days will run from 10:30am - 5:30pm

The prize:

• The chance to sign a one year modelling contract with Next Model Management Worldwide.
• To feature in a Myla photoshoot
• £500 worth of Myla lingerie
• An invitation to attend Myla’s 10 Year Anniversary and celebrate with the brands’ many celebrity fans at an exclusive London venue in November

If you can't make it to Westfields you can apply online

Calvin Klein's ad campaigns are renowned for being sexy. Infact, many of their campaigns have been banned for just this reason.  Earlier this year they launched a very sexy ad campaign for Calvin Klein underwear called "Show me your X". The underwear ads starred Hidetoshi Nakata, Mehcad Brooks, Kellan Lutz, and Fernando Verdasco. The ad was so popular that my sister knew all of the words to the ad and exactly who said each line...YIKES!!! Well now round 2 of the ads has been released. This time the campaign is based on the 4 elements earth, water, wind and fire. Each guy was shot by photographer, Mikael Jansson wearing Calvin Klein underwear based on one of the four elements. The photo are below...Enjoy

Calvin Klein X Earth Kellan Lutz

Calvin Klein X Hidetoshi Air

Calvin Klein X Mehcad Brooks Fire

Calvin Klein X Fernando Verdasco Water

World Cup action is heating up in South Africa this week. England got off to a rocky start with their first game on Saturday. If the World Cup  just isn't giving you your football fix then maybe these sexy new shots  of Spanish Player, Cristiano Ronaldo will get you into the world cup fever. If they don't then you probably don't have a pulse.

They say a good way to face an opponent is to imagine them in their underwear. Well that most certainly wont work against Cristiano because  from these  photos its clear that he's just as intimidating on the pitch as he is in his these underwear ads. 

What do you think? Hot or not?

More shots from  part 2 of Cristiano Ronaldo's underwear campaign are after the jump.

Cristiano Ronaldo Armani pictures

Didier is pictured wearing Calvin Klein's while Cristiano wears Emporio Armani underwear. Its almost like a continuation of his  Emporio Armani ads that came out earlier this year.

The video of the Vanity Fair shoot  as well as a larger photo of the cover is after the jump.

The collection includes boxers, briefs, vests, pyjamas, cardigans, track pants and will be available in white, black, grey and navy. The boxers waistbands  contain the  classic McQueen logo.

The collection also draws inspiration from from McQueens archive of iconic prints. The feather print, x-ray, degradé, and bone prints all make an appearance in this underwear range.

The brand imagery was photographed by celebrated fashion photographer Alasdair McLellan whose  work has been featured in i-D, POP and British Vogue.

The launch collection will also include a limited edition  red boxer, adorned with skull shaped ribbon detail . A percentage of the proceeds  from the sale of these boxers will go towards supporting several Aids charities around the world.

The Alexander McQueen underwear collection will be available  from June 2010 and can  be purchased online at alexandermcqueen.com and in stores worldwide. Prices range range form £35 to £370 for the silk Pyjama set.

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